The ABSC delivered two Marketing Master-classes at Bangor University which were tailored for local businesses. These sessions were targeted at SMEs to improve their marketing knowledge and capabilities amongst these organisations. Topics included include Marketing Campaign Strategy Management, Consumer Psychology, Public Relations and Internet Marketing. These topics were delivered by a mix of Bangor University academic staff and private sector marketing experts. At these events there was a 30 minute Q&A session with the four presenters on the panel which was an opportunity for visiting businesses to ask the panel for marketing advice relating to their organisation as well as a chance to share thoughts and their knowledge with other organisations.